"This integration is a key step toward a more unified TV ecosystem. It's already had a tangible effect on campaign operations, cutting duplication, improving accuracy, and saving teams valuable time. By integrating our modern workflows with a key industry platform, we're reducing friction, accelerating speed to market, and helping agencies stay ahead of change."
"Caria is the trusted platform for AV advertising across the UK and Ireland, supporting agencies, sales houses, and advertisers by reducing admin and minimising errors. Working with LightBoxTV extends these efficiencies right into the planning phase, giving users more control across both linear and CTV and making it easier to buy TV - exactly what our clients want."
"The connection allows users to build and commit linear TV campaigns directly into Caria using LightBoxTV's planning tools. Media plans can be sent to media owners, with two-way communication supporting booking, confirmations, and updates."
LightBoxTV has integrated with Caria's API to enable direct campaign execution across linear and connected TV. The integration is live and actively used by a major global holding group, with wider agency rollout planned. Users can build and commit linear TV campaigns into Caria using LightBoxTV planning tools, send media plans to media owners, and use two-way communications for booking, confirmations, and updates. Agency users can manage and edit Caria bookings entirely within LightBoxTV, eliminating system switching. The connection reduces duplication, improves accuracy, saves time, and streamlines CTV and VOD booking for consistent digital video buys.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]