"You need a complete, unified view of your audiences and the full landscape of media opportunities to target the right people, at the right place, on the right device,"
"Crucially, Omni Planner offers a unified view from the national to the local context, detailing brand presence, the shopper journey, and the competitive landscape."
Omni Planner launched in Singapore to address phygital consumer behaviour where 70% of consumers expect seamless experiences across online, in-store, and social channels. A closed‑door roundtable gathered senior marketing leaders from automotive, retail, CPG, finance, QSR, and entertainment to focus on unifying insights, attributing real‑world impact, and activating campaigns that reflect how consumers move online and offline. Participants reported fragmented insights, attribution gaps linking digital exposure to offline sales, and siloed activation that prevents fluid cross‑channel campaigns. Omni Planner provides visibility at planning stage with unified audience views, national‑to‑local context, shopper journeys, and competitive landscape detail.
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