Matty Matheson, an established figure in the culinary world, teams up with outdoor oven brand Gozney for their "Cook Different" campaign. This marks Gozney's first paid media push and features Matheson donning a humorous outfit reminiscent of infomercial personalities. The campaign coincides with the release of a signature Matty Matheson edition of the portable Tread oven. Gozney has seen impressive growth, expanding from $25 million to nearly $100 million in revenue, showcasing effective brand strategies that emphasize relationships with chefs to enhance market presence.
I found that shirt on eBay, because I just felt like I needed to wear a stupid shirt, like the ShamWow guy or something.
Since 2021, Gozney has grown from $25 million in revenue to nearly $100 million last year despite the outdoor pizza oven market exploding over COVID-19.
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