"Your phone isn't secretly listening to you to sell you stuff, but more of what we do on our devices will be geared toward selling us stuff, as growing numbers of people unintentionally turn the excitement around AI into sprawling real estate for tech giants to craft and show ads. Meta announced on Wednesday it will use people's AI interactions to personalize content and ad recommendations, starting in December."
"The things you ask Meta's AI about will be used to infer what you want to see more of, serving as a conduit of attention for Facebook posts and Instagram reels. This is the logical next step of monetizing AI within Facebook's ecosystem of social media platforms. It's easy enough to see how Meta can excel here. All the ways that AI chatbots surpass search engines - relying on conversational language, building a sense of trust"
Meta will use AI interactions to personalize content and ad recommendations across its social platforms, beginning in December. User queries to Meta AI will be analyzed to infer preferences and serve related Facebook posts, Instagram reels, groups, and targeted ads. Conversational AI encourages people to reveal more personal interests and intentions, producing richer signals than traditional search. AI-driven personalization will intensify the existing advertising model and reinforce user attention within the platform. Real-time AI interactions will transform many digital surfaces into data sources for ad targeting. Personalized advertising and algorithmic feeds face growing public backlash and regulatory scrutiny.
Read at Yahoo Finance
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