"AI assistants like ChatGPT, Perplexity, and Gemini are among the fastest-growing consumer apps of all time. Fifteen million U.S. adults treat ChatGPT and other GenAI platforms as their go-to for online search-and that number is expected to more than double by 2028. Letting ChatGPT search, synthesize, and summarize is a far better experience than scrolling through pages stuffed with ads and SEO-bait."
"When a human types a prompt into ChatGPT or Perplexity-say, "What's the best project management software for startups?"-a retriever bot like ChatGPT-User races to your site to fetch content in real time. This is the closest thing to customer intent you'll ever see in your logs. If the bot can access and cite your page, you've just shaped a buying decision in the moment it matters."
AI assistants have become primary entry points for search, with millions using GenAI platforms instead of traditional search engines. Brands earn higher-quality visitors and better conversion when AI platforms cite their content. The tactics for earning AI citations differ from SEO and require tracking AI-specific traffic. Different AI bots perform distinct roles: retrievers fetch live content to satisfy immediate user intent, and indexers crawl and refresh content for later reference. Prioritizing retriever visibility shapes buying decisions in real time, while monitoring and optimizing for various AI bot behaviors improves overall visibility in AI-generated answers.
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