"Optimove has signed an agreement to acquire Smartico, a bootstrapped iGaming CRM company that pioneered gamification-led marketing, enhancing its position in the market."
"The deal brings together two leading CRM marketing platforms in iGaming, with both companies continuing to operate independently while Smartico's leadership maintains full decision-making authority."
Optimove, a player engagement platform, has agreed to acquire Smartico, an iGaming CRM company known for gamification-led marketing. This acquisition marks Optimove's fourth since 2018. The deal is expected to close soon, with financial terms undisclosed. Both companies will operate independently, with Smartico's leadership retaining decision-making authority. Optimove has raised a total of $95 million and has been profitable since its inception in 2009, employing over 550 people across multiple locations.
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