"Gamer Grid enables advertisers to reach high-value consumers with precision and scale, both within Overwolf Ads' premium inventory and across the broader programmatic ecosystem."
"With the launch of Gamer Grid, Overwolf Ads is addressing a consistent gap in gaming advertising which is the inability to differentiate high-value, high-engagement PC gamers from casual entertainment users at scale."
"Gamer Grid segments are continuously refreshed to capture recency and frequency signals, meaning advertisers are buying live behavioural data and not static profiles that have aged out of relevance."
Overwolf Ads launched Gamer Grid, an innovative audience data product that utilizes deterministic PC gameplay behavior and hardware signals. This product allows advertisers to effectively reach high-value consumers within Overwolf's inventory and the broader programmatic ecosystem. Gamer Grid addresses the challenge of distinguishing high-engagement gamers from casual users. It features continuously refreshed segments based on real-time data, making it ideal for brands aiming to align campaigns with significant gaming events. The product includes various audience segments based on game type, player value, hardware signals, and demographic overlays.
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