Pinterest has partnered with influencer Emma Chamberlain's Chamberlain Coffee to create its first co-branded global product, the Sea Salt Toffee Flavored Blend. This limited-edition coffee will be available through Chamberlain Coffee's website and Pinterest profile. Emma developed the entire concept using Pinterest, drawing from trends highlighted in Pinterest's annual Predicts report, particularly the Fisherman Aesthetic trend. This partnership signifies Pinterest's ongoing strategy to connect with Gen Z, who represent its fastest-growing user segment, and emphasizes the potential of using emerging trends for product innovation.
Emma Chamberlain's unique role in creating the Sea Salt Toffee Flavored Blend showcases how brands can capitalize on user-generated content for engagement.
The collaboration with Chamberlain Coffee marks Pinterest's first co-branded product, bridging the gap between digital trends and tangible offerings.
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