"Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial intelligence, and all of a sudden, press release distribution is invaluable for those seeking to control brand narratives, pushing targeted announcements and seeking metrics at scale, all thanks to agentic tools being developed seemingly overnight."
"Now that we're in the AI era, I've taken a deep dive into learning how to apply modern communications strategies. This includes showing how press releases can be used to feed AI systems, especially as more people turn to AI-driven search for information about companies. My conclusion: A press release, when written with authority and structure, helps brands show up in AI results on ChatGPT, Gemini, Claude and Google's AI Overviews."
Press releases have evolved from wire services and email blasts to algorithmic syndication tailored for both human readers and AI models. Artificial intelligence has increased the strategic value of press release distribution for controlling brand narratives, targeting announcements, and obtaining metrics at scale through agentic tools. Syndicating content across broad but targeted data sources enables large language models to absorb information, producing both immediate and long-term visibility in AI-driven search. Structured, authoritative releases can feed AI systems and improve chances of being surfaced by AI platforms. Example use cases include healthcare groups sharing clinical trial announcements with outlets and AI-friendly databases.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]