"Bauer Media will utilize Experian's audience segmentation and geographic data to ensure that its digital radio ads effectively reach relevant listeners through the audioXi platform."
"Experian's MicromarketerG3 technology enables the matching of radio listening areas with postal districts, allowing for the delivery of localized ads to the intended audience."
"The collaboration is set to reach 22.5 million weekly listeners across 120 local, national, and digital radio stations, enhancing the effectiveness of advertising."
"The International Music Summit, taking place in Ibiza, will focus on the theme 'Reclaim The Dancefloor' and will produce the IMS Business Report, analyzing industry data and trends."
Bauer Media partners with Experian to improve localized radio advertising through audience segmentation and geographic data. Experian's MicromarketerG3 technology aligns radio listening areas with postal districts, ensuring targeted ad delivery. This collaboration allows Bauer Media to reach 22.5 million weekly listeners across 120 stations. Additionally, the International Music Summit, a key event in the electronic music industry, will take place in Ibiza, focusing on the theme 'Reclaim The Dancefloor' and producing the IMS Business Report on industry trends.
Read at RAIN News
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