The emerging Rich Communication Services (RCS) standard is poised to enhance mobile messaging by replacing SMS and MMS with more interactive features. Initially developed in 2007 and gaining traction in the U.S. in 2015, RCS enables businesses to send rich media messages and maintain brand identity, as messages display the brand name instead of numbers. With the expected growth in RCS usage, particularly for business messaging in late 2025, major predictions suggest 50 billion messages sent that year, significantly benefiting enterprise retailers during peak shopping seasons.
RCS standard enables interactive communication, allowing brands to send rich media messages, enhancing the mobile marketing experience and outperforming traditional SMS and MMS.
RCS has transformed messaging by allowing companies to communicate with customers using a recognized brand name instead of just a number, making interactions more engaging.
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