The article addresses the ethical line in marketing between persuasion and manipulation. It argues that effective persuasion helps customers make informed decisions by clarifying their choices, while manipulation uses deceptive tactics that exploit emotional vulnerabilities. The author criticizes aggressive marketing strategies that prioritize short-term gains over building customer trust. Marketers are urged to engage in ethical practices that genuinely support consumers on their purchasing journey, thereby promoting a better relationship between brands and their customers, moving away from tactics like fake urgency and guilt-tripping that damage trust.
Effective persuasion guides customers to informed decisions, removes confusion, and offers timely solutions, contrasting with manipulation, which exploits insecurities for brand benefit.
Real persuasion aims to clarify and simplify decision-making. It should be seen as a service that supports customer journeys rather than tricking them into hasty choices.
#ethical-marketing #persuasion-vs-manipulation #customer-trust #marketing-tactics #decision-making-psychology
Collection
[
|
...
]