""I think it especially helps our smaller advertisers activate on the platform, because they really appreciate the simplicity and the automation," Reddit's COO Jennifer Wong told Digiday. "We've been working on this for a while, and we're really excited to make our ad platform easier to activate on." Still for now, as Wong put it, the alpha is just a small piece of Reddit's advertiser base, "It's still a small test, more than two hands of advertisers," she said, adding that so far it's received "encouraging feedback.""
"Similar to the others that are currently on the market, the goal of Reddit's product is to drive more performance, provide advertisers with more insights about their customers and understand what's driving the performance of their campaigns. "The idea is to incorporate a lot of the existing capabilities under one roof," Wong said. "Automation just helps make sure that people get the best of all those options and features for their performance. Our hope is that it makes for an easier process for onboarding, optimization and better outcomes.""
Reddit is alpha-testing an end-to-end automated campaign experience for performance advertisers designed to simplify activation and improve campaign outcomes. The tool aims to help smaller advertisers and small-to-medium businesses by consolidating existing ad capabilities under automation to streamline onboarding, optimization and reporting. Early testing includes a very small subset of advertisers and has produced encouraging feedback. The product seeks to provide clearer insights into customer behavior and the drivers of campaign performance. A global rollout timeline and the product name remain unconfirmed. Reddit has prioritized automation while improving its ad products over the past two years.
Read at Digiday
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