"Within about 24 hours of the yearly run-down's launch, Spotify has already seen a broad uptick in engagement. Wrapped 2025 over 200 million engaged users, the company said, a 19% increase year-over-year. In 2024, it took 62 hours to hit that same 200 million mark. Wrapped is built to be shared, both in the group chats and on social media. Sharing across screenshots, downloads, and in-app features, hit 500 million in about 24 hours. That's a 41% increase year-over-year."
""This year, we pushed to make Wrapped bigger, bolder, and rooted in human creativity and connection," Marc Hazan, Spotify's senior vice president of marketing and partnerships, wrote in a statement. "We are delighted that our users are loving this year's experience and engaging in record time." Wrapped is a crucial for Spotify's growth - and has been known to inspire envy among subscribers to rival services like Apple Music."
Spotify Wrapped 2025 engaged over 200 million users within about 24 hours, a 19% year-over-year increase after taking 62 hours to hit the same mark in 2024. Sharing across screenshots, downloads, and in-app features reached 500 million in about 24 hours, a 41% year-over-year increase. The experience is optimized for sharing on group chats and social media and is prepared over more than a year. Company leadership credits Wrapped as a significant driver of monthly active user and subscriber growth and a consistent booster of fourth-quarter performance. Wrapped 2024 engaged 245 million users; 2025 quickly approaches that total.
Read at Business Insider
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