"Steak 'n Shake is making history as the first major restaurant to establish a Strategic Bitcoin Reserve. All payments received in Bitcoin will now be added to their Strategic Bitcoin Reserve (SBR), marking a fun and major step into bitcoin adoption for the fast-food chain. As part of the initiative, the company will donate 210 sats from every Bitcoin Meal sold to the Open Sats Initiative, Inc. over the next 12 months."
"Earlier today, the company and Fold Holdings launched a limited-time promotion at more than 1,200 Steak 'n Shake locations, letting customers earn $5 in bitcoin with their Bitcoin Meal or Bitcoin Steakburger. Diners simply upload their receipt to bitcoinmealdeal.com, redeem a code through the Fold app, and instantly receive their reward. The promotion marks the first U.S. restaurant menu item tied to bitcoin rewards, with the Bitcoin logo even stamped on the burger bun as a nod to mainstream adoption."
Steak 'n Shake established a Strategic Bitcoin Reserve (SBR) and will add all Bitcoin payments to the reserve. The company will donate 210 sats from every Bitcoin Meal sold to the Open Sats Initiative, Inc. over 12 months. Customers who buy and register a Bitcoin Steakburger through the Fold App receive $5 in free Bitcoin and receipts include instructions. A limited-time promotion at over 1,200 locations lets diners upload receipts, redeem a Fold app code, and get instant rewards. The initiative follows a quarter with same-store sales up 15% and builds on Lightning Network adoption, reducing processing fees by 50%.
Read at Bitcoin Magazine
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