"Tinder is turning to a new AI-powered feature, Chemistry, to help it reduce so-called "swipe fatigue," a growing problem among online dating users who are feeling burned out and are in search of better outcomes. Introduced last quarter, the Match-owned dating app said that Chemistry leverages AI to get to know users through questions and, with permission, accesses their Camera Roll on their phone to learn more about their interests and personality."
"On Match's Q4 2026 earnings call, one analyst from Morgan Stanley asked for an update on the product's success so far. Match CEO Spencer Rascoff noted that Chemistry was still only being tested in Australia for the time being, but said that the feature offered users an "AI way to interact with Tinder." He explained that users could choose to answer questions to then "get just a single drop or two, rather than swiping through many, many profiles.""
Tinder is testing an AI feature called Chemistry that asks users questions and, with permission, accesses Camera Roll photos to learn interests and personality. Chemistry is currently being piloted in Australia and offers an AI-driven way to surface fewer, higher-quality profile suggestions so users can get just a single drop or two instead of endless swiping. Match plans to expand Chemistry's AI uses beyond Q&A and photo analysis. The move targets swipe fatigue and aims to improve relevance, authenticity, and trust for younger users amid declines in registrations, monthly active users, and paid subscribers.
Read at TechCrunch
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