The UK's Competition and Markets Authority (CMA) is considering designating Google Search with 'strategic market status' amid antitrust concerns. This investigation, initiated in January under the Digital Markets, Competition and Consumers Act, highlights issues like high advertising costs, opaque ranking processes, and publishers' control over their content. The final decision is due by October 13. If granted, Google would need to adopt measures like fairer ranking principles, transparency for publishers, and promoting competition among search providers, aiming to empower both businesses and consumers.
"Google search has delivered tremendous benefits - but our investigation so far suggests there are ways to make these markets more open, competitive and innovative."
"These targeted and proportionate actions would give UK businesses and consumers more choice and control over how they interact with Google's search services."
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