"This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is testing changes to AI Mode to encourage clicks. A new report says traditional search is not dying. A new survey says only 4% of searchers don't click on links in AI Overviews."
"Some sites saw a huge decline in crawl rates in Google Search Console, this was a confirmed bug fixed by Google. Google Search Console's performance report search appearance filter for Android Apps seems broken too. Google Ads PMax channel reporting is now on the account level. Google Ads get audience exclusions for Shopping campaigns. Google Ads has new loyalty goals. Microsoft responds to complaints over its Bing search ads being hard to see."
An August 2025 Google spam update rolled out rapidly, marking the first spam update in eight months. A Google search ranking volatility status report appeared alongside tests of AI Mode aimed at driving clicks. A report indicated traditional search remains relevant, and a survey found only 4% of searchers skip links in AI Overviews. Several sites experienced major crawl-rate drops due to a confirmed Google Search Console bug that was fixed, while another GSC filter for Android Apps appears broken. Google Ads gained account-level PMax channel reporting, audience exclusions for Shopping, and new loyalty goals. Microsoft addressed ad visibility complaints, tested larger ad title fonts, and shared guidance on suspensions and appeals. Semrush promoted new AI keyword research tools.
#google-spam-update #search-console-bug #google-ads-updates #microsoft-advertising #ai-search-features
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