Spencer Rascoff, who recently became CEO of Match Group, is focused on revitalizing the struggling dating app giant, which operates over 45 platforms, including Tinder and Hinge. Match's stock has plummeted, largely due to stagnating growth at Tinder. Rascoff's assessment highlighted a contrasting approach between Tinder and Hinge; while Tinder presented financial metrics first, Hinge began with consumer insights, underscoring the importance of understanding user needs. This difference reveals Hinge's success amid Tinder's challenges. Following the findings, Tinder’s CEO announced her departure, with Rascoff stepping in to lead the changes.
If you want to understand why Hinge is winning and Tinder was losing, that’s it. That’s why.
They started with consumer insights... This is the zeitgeist of the world. This is what they want. This is how they date.
Collection
[
|
...
]