"Here are some of the areas where marketers are likely to encounter Agentforce once the Winter 2026 release is complete: In Marketing Cloud Next, Agentforce will enhance campaign creation and analysis, offering customizable flows for drafting campaign briefs and creating multichannel campaigns. It will also provide insights into past campaign performance. The Paid Media Optimization Agent in Marketing Intelligence is moving to a dedicated Agentforce Employee Agent, offering streamlined access and guidance tailored to campaign goals for faster action."
"Marketing Cloud Account Engagement will include Agentforce actions to help manage prospects from anywhere in Salesforce, saving marketers time and effort when updating prospects or managing nurture campaigns. Users can create their own Lead Management Agent and get instant answers about prospects. Dig deeper: Marketers are drowning in tools and content, and only orchestration can pull them out Here is more information on the Winter 2026 Salesforce updates from the public release notes."
Agentforce integration expands throughout Salesforce marketing applications in the Winter 2026 release, bringing AI-driven features to multiple marketing workflows. Marketing Cloud Next will use Agentforce to streamline campaign creation and analysis with customizable flows, campaign briefs, multichannel campaign creation, and retrospective performance insights. Marketing Intelligence moves the Paid Media Optimization Agent to a dedicated Employee Agent for faster, goal-aligned guidance. Marketing Cloud Account Engagement adds Agentforce actions for prospect management from anywhere in Salesforce, enables custom Lead Management Agents, and provides instant answers about prospects. The updates emphasize orchestration, better data, and innovative tools for data-driven marketing success.
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