Mattel Creations, the innovative arm of the toy giant, is celebrating its fifth anniversary by launching a plethora of exciting collaborations, including notable artists and designers like Keiichi Tanaami and Virgil Abloh. One significant product launched was a remote-control Cybertruck, which quickly sold out upon its release in 2020, illustrating the demand for high-quality collectibles. Mattel's focus on unique, hobby-grade items showcases the company's commitment to creativity and premium offerings in the toy industry.
These collaborations might sound like an Andy Warhol pop fever dream, but they're very real within Mattel Creations, the toy powerhouse's hub for innovation and premium collectibles.
Chris Down, Mattel's chief design officer, says 'It was hobby-grade, large-scale, and full-control... it was absolutely beautiful, but not something that you would see at the local Walmart.'
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