Google's newly launched AI Mode for search modifies traditional search by employing a technique called 'query fan-out' to optimize query responses. This technology utilizes the Gemini model to dissect user queries into several related subqueries, compiling a more comprehensive answer. For instance, searching for 'best sneakers for walking' leads to subqueries that enhance the direct answer provided. As publishers adapt to these updates, it challenges their SEO strategies, as they must navigate a more intricate landscape of content optimization to maintain visibility in search results.
AI Mode, powered by Gemini, employs 'query fan-out' to break down search queries into related subqueries, impacting how publishers optimize for SEO.
A user didn't ask for it in the query but [the AI model is] already predicting all of this information is going to be useful and gives it in a direct answer.
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