"The un-carrier has just announced a partnership with Samsung that will "explore next-generation in-store retail media innovation." Essentially, the partnership will see T-Mobile offer unique in-store customer experiences to highlight Samsung devices, but only in select stores (via Android Authority). The main highlight here will be T-Mobile's use of 3D hologram technology to highlight the South Korean tech giant's devices."
"The experience is limited to select markets At least for now The carrier is kicking off the advertising partnership by highlighting the Galaxy Z Fold 7 and Galaxy Watch 8 as holograms. If you're looking to catch a glimpse, you'd need to head to select T-Mobile stores in New York City, Seattle and "other markets." The carrier giant didn't offer specific details."
Carriers experiment with discounts, payment plans, and marketing tactics to drive sales, and T-Mobile is launching a pilot with Samsung focused on in-store retail media innovation. The partnership will deploy HYPERVSN 3D hologram displays to render Samsung devices and present enhanced visualizations of key device features. The pilot highlights the Galaxy Z Fold 7 and Galaxy Watch 8 in select markets, including New York City and Seattle. Holograms will replace static 2D screens or spec sheets without removing tangible units for hands-on testing, aiming to create more interactive, immersive demonstrations and increase customer engagement.
Read at Android Police
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