""Literally billions of people know about climate change only because the media has reported it," Anthony Leiserowitz, the director of the Yale Program on Climate Change Communication, has said."
"An overwhelming majority of the world's people-80-89 percent of them, according to peer-reviewed studies... want their governments to take stronger climate action."
"They have been a silent majority but also a silenced majority, partly because its existence is not reflected in most news coverage."
Media, including news, social, and entertainment platforms, plays a crucial role in shaping public understanding and response to climate change. A significant majority of the global population desires stronger climate action, yet many are unaware of their collective stance due to inadequate media representation. The 89 Percent Project highlights this disconnect, emphasizing the need for improved climate coverage. CCNow, established in 2019, aims to enhance journalism on climate issues, addressing the prevailing silence around this critical topic and fostering better reporting practices.
Read at The Nation
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