David Mesfinâs documentary project, Wade in the Water, revealed pervasive bias in AI-generated images, often depicting white surfers with altered skin tones. This prompted the launch of "Breaking Bias," a collaborative effort with Pocstock and 22 partners to create the first-ever Ethical AI Guidebook. The guide aims to encourage content creators and AI developers to prioritize inclusivity, ensuring AI-generated imagery accurately represents diverse communities. The project has already generated over 96,000 images to contribute to this cause, striving for long-term systemic change in how AI reflects humanity.
The goal of the Ethical AI Guidebook is to spark a mindset shift-encouraging content creators, agencies, and AI developers to make inclusivity a core part of how they generate and use imagery.
It was a clear sign that these systems weren't built with us in mind. That moment made it impossible to ignore how deeply bias is embedded in the technology.
By offering practical guidance and real-world examples, we aim to help the industry build technology that reflects the full spectrum of humanity.
As more and more marketers utilize AI to create content, it's crucial to build and maintain data sets that represent reality as accurately as possible.
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