""It shouldn't just be able to be taken by a large multinational corporation and used to generate profits for that organisation with no compensation appropriate for the people who produce that creative content," Albanese told reporters."
""We think that investment in journalism is critical to a healthy democracy," he added."
"The proposed News Bargaining Incentive would charge major platforms that choose not to strike commercial deals with news publishers a 2.25% tax on their Australian revenue."
"The platforms' criticisms included that the proposal was a 'digital services tax' that misunderstood the evolving advertising industry and would fail to deliver a sustainable news sector."
Australia plans to tax digital companies like Meta, Google, and TikTok a portion of their revenue to support journalism. The draft legislation aims to encourage these platforms to negotiate payments with news organizations. Prime Minister Anthony Albanese emphasized the need for fair compensation for journalists' work, stating that investment in journalism is vital for democracy. This proposal follows previous legislation that pressured digital platforms to pay for news content, which they have largely avoided by removing news from their services.
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