"Bari Weiss has always been remarkably skilled at turning herself into the story. At CBS News, that instinct has become less an asset than a liability. That was always the risk when David Ellison handed one of America's most institutional news organizations to a journalist whose career has been built on argument, friction, and personal brand. The bet was audacious: that a figure forged in the Substack era could inject relevance and urgency into a legacy newsroom losing oxygen in a TikTok-shaped media environment."
"What's changed since Weiss arrived is not simply that she has drawn controversythat was inevitablebut that much of the consequential news emerging from CBS News has been about her, rather than the journalism she oversees. To be clear, Weiss has not spent her tenure preening in public or deliberately courting attention. Some of the frenzy around her has come from leaks and from coverage that is openly hostile."
"You can reasonably argue that the intensity of the backlash is evidence of why she was hired in the first place: she challenges norms that much of legacy media treats as sacred. That context matters. But it doesn't explain the pattern. Weiss is not without credentials. She edited at The New York Times. She built The Free Press into a real media force."
Bari Weiss has become the center of attention at CBS News, shifting focus from journalism to controversies about her. David Ellison hired a journalist known for argument, friction, and personal branding to inject urgency into a legacy newsroom struggling in a TikTok-shaped media environment. Much of the consequential news from CBS has concerned Weiss rather than editorial work. Some uproar stems from leaks and hostile coverage, though Weiss has not publicly courted attention. Weiss has credentials from The New York Times and built The Free Press, but The Free Press relied on backers aligned with one political pole. Weiss criticizes Trump and often targets liberal excesses, reflecting heterodoxy that mostly punches in one direction.
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