Kim Rittberg shares valuable tips for professionals who feel insecure about appearing on video. She emphasizes the importance of sounding natural and authentic, recommending against the use of teleprompters for short videos to foster genuine connection. Instead, she suggests outlining key points to maintain focus and energy. Rittberg stresses that creating content should be about delivering value rather than overtly selling, which can develop trust and engagement over time. By educating viewers and sharing insights, professionals can build a rapport without sounding salesy.
"Using a prompter makes you sound like a robot. For short-form videos under a minute long, identify two to three bullet points to keep the authenticity."
"Every piece of content you put out there should deliver value: Focus on educating people or sharing your perspective, rather than selling directly."
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