"To win today, you need to harmonize your message across the ever-growing list of ways people are reachable: traditional TV, connected TV, Instagram, Facebook, YouTube, TikTok, Reddit, podcasts, Snapchat, radio, video games, community events, door-to-door canvassing, phone calls and texting."
"Each of these politicians is just as focused on how they're messaging as they are on the content of the messages themselves."
"Campaigns don't succeed just because they have a good social media strategy. They succeed because the messages they're sharing - namely, those on affordability - work."
"Polling during President Donald Trump's second term has shown that the party is flailing in the open ocean."
Democratic candidates are challenged to improve their social media presence to compete with Republicans. David Plouffe emphasizes the need for a strong in-house content creation team. He highlights the importance of harmonizing messages across various platforms, including traditional and digital media. Successful examples include Alexandria Ocasio-Cortez, James Talarico, and Zohran Mamdani, who prioritize both messaging and content. Despite the focus on social media, the effectiveness of campaigns also relies on the substance of their messages, particularly regarding affordability, as the Democratic Party struggles in the current political landscape.
Read at USA TODAY
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