"Walt Disney Co. is hiking the cost of its flagship Disney+ streaming service without advertising by $3 to $19 a month. The cost of a plan with ads will rise by $2 to $12 monthly, the company said. The new pricing will go into effect Oct. 21. Media companies have been raising prices of their streaming services to wring more profit after years of investment in the businesses."
"In its most recent earnings statement in August, Disney said it had added 1.8 million new subscribers to its flagship Disney+ service in the fiscal third quarter, bringing the total to 128 million. The company, which is facing slowing subscriber growth for its namesake platform, has been integrating its Disney+ and Hulu streaming services into a single app and including a larger slate of programming, such as ABC News."
Disney is increasing Disney+ prices: the no-ad plan will rise $3 to $19 per month and the ad-supported plan will rise $2 to $12 per month, effective Oct. 21, 2025. The price increases were planned for several months and are unrelated to the recent suspension and reinstatement of Jimmy Kimmel Live!. Disney is targeting $1.3 billion in operating income from its streaming unit this fiscal year, up from a prior $1 billion forecast. Disney added 1.8 million Disney+ subscribers in the fiscal third quarter, bringing the total to 128 million. Disney is integrating Disney+ and Hulu into a single app, expanding programming including ABC News, launched an ESPN streaming service at $30 per month, and adjusted some bundle prices.
Read at wirehub.medianewsgroup.com
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