Fox Corporation is set to launch a new streaming service named Fox One this fall, integrating content from its various networks, aiming to attract sports fans especially during the football season. The service will offer a mix of live and on-demand content, though specifics about pricing remain unclear. CEO Lachlan Murdoch emphasized a non-discounted pricing strategy to maintain existing cable subscriber relationships. Existing cable subscribers will have access to Fox One at no additional cost, aligning with Fox's goal of providing an alternative to traditional cable offerings without losing current customers.
Fox is launching a new streaming service called Fox One, aggregating content from various Fox networks, aiming to attract NFL and college sports fans.
CEO Lachlan Murdoch stated that Fox One's pricing will not be discounted, aiming to maintain traditional cable subscriber relationships and value.
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