"Toonstar's proven ability to translate beloved stories into engaging animation, while keeping artists at the center of the process, makes them the ideal partner to bring Friendship List and other popular titles to new audiences in formats today's families love."
"Our artist-centered approach ensures these beloved characters and stories stay true to the author's vision, while our Ink & Pixel production technology enables fast, high-quality production at scale which unlocks the ability to meet audiences where and when they enjoy content today."
HarperCollins Publishers has partnered with AI animation studio Toonstar to co-produce original YouTube series based on its titles. This collaboration follows another partnership with Dashverse to create animated micro-dramas inspired by Harlequin Romance titles. The first series from the Toonstar partnership is Friendship List, based on a young adult series by Lisa Greenwald. The process will be creator-led, but details on author involvement and royalties remain unclear. The partnerships reflect a growing trend of book publishers utilizing AI for new storytelling methods.
Read at Fast Company
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