At the inaugural World Audio Visual Entertainment Summit, JioStar's vice chair Uday Shankar highlighted the company's plan to significantly increase content investment, reaching $4.1 billion by 2026. Following a 2023 expenditure of $3.6 billion, JioStar's strategy has led to substantial growth in both pay TV and streaming sectors, challenging the notion that pay TV is waning. With a focus on affordability, Shankar emphasized the need for broad accessibility to capture a vast audience in India's expanding media landscape.
The narrative was that pay TV is dead. The narrative was that the premium streaming space is a limited space of 15-20 million subscribers. Pay TV has added numbers, not lost numbers since we came together, because we are very focused.
If you're only selling to 15-20 million people, you can price it at whatever value you want. But if your ambition is to take it to 300 million or half a billion people, then you have to keep their affordability front and center in your strategy.
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