Manoj Punjabi, CEO of MD Entertainment and a notable figure in the Indonesian film industry, has recently acquired an 80 percent stake in NET.TV, a free-to-air channel with significant financial losses. Despite the channel's challenges, Punjabi sees potential in free television amidst a landscape dominated by streaming services. His success in film demonstrates his understanding of audience preferences, particularly noting that Indonesian viewers favor free programming over paid TV options, which can be too segmented for broader appeal.
As the producer behind the highest-grossing Indonesian film of all time, KKN di Desa Penari, Punjabi is keenly aware that results count above all else in the entertainment business.
First of all, Indonesians like watching for free. Paid TV does not work as well as other platforms, and it is very segmented.
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