MSNBC's newly debuted prime time lineup experienced a drastic drop in viewers, notably among the 25-54 age group, resulting in 41% fewer viewers in the primetime demo compared to May 2024. Overall, the network's total day demo viewership fell to 49,000, marking one of its worst performances. In stark contrast, Fox News saw notable viewer gains, increasing its audience by 21% year-over-year. MSNBC's new shows, particularly The Weeknight and Jen Psaki's program, also failed to resonate, contributing to the network's declining ratings during a crucial viewing timeframe.
MSNBC's new prime time lineup significantly underperformed in its first three weeks, leading to record low viewer engagement, particularly in the key 25-54 demographic.
For May, MSNBC's total day demo viewership dropped dramatically, with a staggering 41% decline in the primetime demo compared to a year earlier.
In contrast, Fox News thrived with a 21% year-over-year increase in total viewers for May, demonstrating a stark change from MSNBC's viewer drop.
The Weeknight and Jen Psaki's new show had significantly lower viewership numbers than their predecessors, showing a clear disconnect with the audience.
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