Van Toffler is making a notable return to Paramount Global to help produce the Video Music Awards (VMAs) through his Gunpowder & Sky studio. This move aims to transform the VMAs into a week-long, multiplatform celebration of music, emphasizing a fresh perspective that reflects ongoing changes in the media landscape. With a significant history at Viacom, Toffler played a key role in building MTV's iconic content. The VMAs will now also be simulcast on CBS, marking a significant shift for audience engagement amidst the rise of streaming.
The reunion comes as Paramount struggles to retain the cachet of some of its biggest franchises, including the VMA's, as the cable television landscape shrinks.
This year marks the first time the MTV stalwart will be simulcast on Paramount's broadcast network CBS in a bid to expand the audience.
Collection
[
|
...
]