ESPN is converting the MTA's E line into an ESPN-branded train for four weeks beginning August 21. The inaugural ride departs World Trade Center and will feature mascots such as Mr. and Mrs. Met, Otto the Orange, the New Jersey Devil, and the New York Giants' G-Line Band. Train cars will be wrapped inside and out with ESPN branding, and Spring Street riders will hear announcements from Stephen A. Smith. The activation is part of a national campaign launching an all-in-one digital hub that combines live sports, fantasy, betting, stats and a personalized SportsCenter, with additional collaborations and ads featuring John Cena.
Your morning commute is about to get a lot more animated-literally. On Thursday, August 21, ESPN is transforming the MTA's E line into the ESPN line as part of the rollout of its new direct-to-consumer streaming service and enhanced ESPN app. The four-week takeover kicks off tomorrow with a spectacle that promises to feel less like a slog to work and more like a sports parade rumbling through the tunnels.
The inaugural ride leaves from the World Trade Center stop and will be packed with some of the city's most recognizable mascots and sports personalities. Mr. and Mrs. Met will be there, joined by Syracuse University's Otto the Orange, the New Jersey Devil, and even the New York Giants' G-Line Band-because nothing says "good morning" like brass horns blasting underground.
The underground stunt is part of a larger national campaign designed to introduce ESPN's new all-in-one digital hub, which will combine live sports, fantasy leagues, betting information, game stats and a personalized SportsCenter experience in one place. The launch campaign features John Cena in a new series of ads and collaborations with Complex, Lyft and Samsung, plus activations at big cultural moments like the U.S. Open.
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