This month, student leaders from Emerson College's WECB were alerted to a fraudulent website using their identity. An Oregon student discovered a fake article attributed to WECB, which appeared AI-generated and misrepresented the stationâs focus on music. The investigation revealed that a defunct WECB domain was repurposed into an AI-driven content farm, producing low-quality articles for advertising profits. This troubling tactic illustrates how generative AI tools have diminished the barriers for scammers, enabling rapid, deceptive content creation that affects the credibility of genuine journalistic efforts.
The rise of generative AI has made it easy and cheap for scammers to create low-quality content on established domains, jeopardizing the integrity of student-produced journalism.
Scammers are taking advantage of expired domains, transforming them into AI-driven content farms that produce misleading articles for profit, undermining the credibility of legitimate outlets.
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