"If most people in the news ecosystem continue to believe that the main battle to sustain journalism is fighting Big Tech for compensation over content used to train AI models, they're headed down a dead end."
"Even in the best-case scenario: Revenues squeezed out of platforms will never generate enough money to protect public interest journalism long-term."
"The main battle should be about rebuilding trust, putting audiences at the center, and embracing technology to offer new experiences and forms of engagement."
"Did Big Tech really destroy media's business model? The short answer is yes, because revenue has dramatically shifted from news publishers to platform marketplaces."
The news ecosystem faces a critical challenge as the focus on fighting Big Tech for compensation distracts from the real issues. While fair compensation is important, it won't ensure the long-term survival of public interest journalism. News organizations are too fragmented to effectively share revenue, and the industry must prioritize rebuilding trust and engaging audiences. Embracing technology to enhance experiences is crucial for remaining relevant. The shift in revenue from publishers to platforms has harmed journalism, but it wasn't necessarily an intentional act by Big Tech.
Read at www.dw.com
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