Since acquiring the Cook County News Herald in 2020, Jeremy Gulban has rapidly expanded CherryRoad Media to 94 newspapers, focusing on local news. His motivation stemmed from concerns over Big Tech's overwhelming influence on information. In a candid discussion, Gulban shares challenges such as the difficulty of garnering sustainable community support for local newspapers, emphasizing that while local journalism is vital, the audience's commitment is insufficient for it to thrive long-term. His vision involves fostering greater community involvement to reshape local news delivery in America.
I probably didn't know how much some people in the community really care about having a local newspaper. And I probably didn't know that it's not as many as it needs to be to be really sustainable going forward.
It's a business, but it's also a cause in a lot of ways. But I feel like there's not enough people who do feel that way, and we have to get more people to feel that way.
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