The entertainment industry is witnessing a shift towards vertical dramas, which are short, one-minute episodes resembling 90-minute soap operas. Joey Jia, CEO of Crazy Maple Studios, has created the ReelShort app to cater to this demand by merging romance trends with short-form video content. Jia observed a growing interest in brief film formats and responded with engaging stories designed specifically for smartphones. As a result, Crazy Maple Studios has seen a surge in user engagement, aiming for significant production growth in 2025, indicating a potential future direction for the industry.
The rise of vertical dramas, 90-minute soap operas in one-minute episodes, illustrates how audience consumption is evolving, paving the way for a new form of entertainment.
Joey Jiaâs ReelShort app is poised to revolutionize the video industry by capitalizing on short-form content tailored for mobile, adding a fresh perspective to scripted storytelling.
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