"Daily email newsletter 1440 is evolving into what it's calling a "knowledge collective," creating a library of explainers on its own website on topics that its readers want to learn more about. The company's shift comes as the way readers find and consume information is changing, with AI products taking up more real estate in Google Search and AI platforms growing their user bases."
""The future of learning is not AI and asking questions, but humans coming together to share knowledge," said Huelskamp. "Our value prop is not, write explainers and then keep everything on our page and have them go and just read our explainer. Our value prop is, journalists are freaking amazing and are doing the work of their lifetime, spending months and sometimes years coming up with these wonderful pieces and no one can find them... Someone needs to be the connective tissue in the industry.""
1440 is creating a "knowledge collective" by building a library of explainers on its website to meet reader demand for deeper information as AI changes search. The company aims to convert newsletter subscribers into site visitors who access free, trusted explainers monetized through advertising and sponsorships. Topics launched last October and now include over 200 pages across business, science, health, history, and culture, with a goal of 10,000 topics. The Topics website has attracted over 4.3 million unique visitors since February and the newsletter has 4.5 million subscribers.
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