The report from CoBank emphasizes the growing significance of fixed wireless access (FWA) and other wireless technologies for both big and small operators in the broadband market. Companies like Comcast and Charter are increasingly integrating mobile offerings into their service bundles, responding to customer demand. FWA presents compelling economic benefits, such as optimizing network capacity and enhancing customer retention, especially in rural areas. Moreover, advancements in technology and financial support from federal programs hint at a promising future for wireless broadband penetration and performance.
"The economics of FWA are highly attractive for national wireless carriers. It lets them better monetize excess capacity on their mobile networks, especially in rural and suburban markets."
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