""Ten years ago, many male patients came in quietly, often framing it as something they were 'doing for work,' or after encouragement from a partner," Dr. Claudia Kim, board-certified plastic surgeon and chief medical officer at New Look New Life Cosmetic Surgery in New York City, told HuffPost. "Now, men come in well-informed, having done their own research, and they're much more comfortable talking about aesthetics as part of overall self-care.""
"According to Dr. Clifford P. Clark III, board-certified plastic surgeon and medical director of Clark Institute for Aesthetics , men are getting cosmetic work done for both personal and professional reasons: "Men want to stay competitive at work and confident in social and dating settings. With social media and constant visibility, appearance plays a bigger role in confidence than it did even a decade ago.""
Plastic surgery has shifted from taboo to mainstream, with increasing numbers of men seeking cosmetic procedures. Ninety-two percent of plastic surgeons treat male patients, and men are increasingly pursuing 'looksmaxxing' and minor treatments like Botox. Male patients now arrive better informed, having researched options and treating aesthetics as self-care rather than secrecy. Men pursue procedures for personal confidence and to remain competitive professionally, amplified by social media and constant visibility. Growing cultural emphasis on appearance fuels aesthetic preoccupation. Dedicated online ecosystems exploit insecurities, expanding pressure to modify body parts and contributing complex social and psychological consequences.
Read at HuffPost
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