Project Life launched in 2022 in Toronto by Dr. Yun Ye and his daughter Selina after a personal infertility experience. Dr. Ye contributed over 40 years of TCM clinical expertise and thousands of patient outcomes. The platform uses a 50-question AI-powered quiz informed by those data to identify individual fertility challenges and generate customized herbal formulations. Many clients arrive after years of unsuccessful IVF or IUI, often feeling there are no options. Project Life aims to scale clinic-level, personalized herbal fertility care globally, addressing both medical and emotional aspects of fertility journeys.
"Going through it ourselves showed us how isolating the journey can be," Selina says. "We wanted to create something that gives people hope, but also a real, personalised path forward."
"We kept asking-how can we take this knowledge and make it accessible to anyone, anywhere?"
"These are not just medical cases-they're emotional ones," Dr. Ye explains.
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