"As shared by BigHit Music, the new campaign "highlights empathy as the foundation of mental health, encouraging open conversations, reducing stigma, and empowering youth to build resilience." The brand shares the ethos that merges well with TXT, since they "champion the value of empathy and togetherness through their music.""
"We have long emphasized the importance of sharing emotions and the power of empathy. Through this campaign, we hope to encourage young people around the world to freely express themselves and find meaningful ways to care for their well-being. This is just the beginning of our journey with UNICEF, and we will continue to raise our voices so that empathy and mental well-being can be part of every young person's story."
BigHit Music and TXT launched a campaign in collaboration with UNICEF that highlights empathy as the foundation of mental health. The campaign encourages open conversations, aims to reduce stigma, and seeks to empower young people to build resilience. TXT champions empathy and togetherness through their music, aligning with the campaign ethos. The initiative encourages youth worldwide to freely express emotions and find meaningful ways to care for their well-being. The partnership is positioned as an ongoing effort to raise voices so empathy and mental well-being become part of every young person's story.
Read at Teen Vogue
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