In today's tough economy, women are finding innovative ways to maintain their beauty routines while cutting costs. High-maintenance hair treatments are being replaced by the trend of "recession hair," where women allow their natural roots to grow out, reflecting their financial realities. TikTok influencers are sharing similar experiences, emphasizing how economic factors influence their beauty choices. Additionally, the popularity of DIY beauty alternatives like press-on nails has surged, with searches increasing by 10%. Thrifting is also on the rise, as many prioritize saving money over brand names, affecting not just beauty, but also mental health.
Females are ditching their high-maintenance hair routines and letting their roots grow out to save money.
Google searches for "press on nails"—a DIY cheaper alternative to expensive salon manicures—are up 10% since February.
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