Sun Bum has settled a lawsuit by agreeing to pay $300,000 and cease using "reef friendly" labels on its sunscreens, which misled consumers about their environmental impact. The settlement is notable as it marks the first of its kind in the U.S. regarding such labeling by a major sunscreen brand. In addition to the fines, Sun Bum will contribute $25,000 towards reef restoration efforts. Prosecutors have targeted misleading claims after Hawaii's ban on certain harmful chemicals in sunscreens went into effect, revealing that many labeled 'reef safe' still contained harmful ingredients.
"Consumers are looking for environmentally friendly products," District Attorney Jeff Rosen said in a statement. "We are looking out for consumers and the environment by enforcing the law and correcting misleading claims."
According to the Sun Bum settlement, which was approved last week by Superior Court Judge Shella Deen, the company is prohibited from advertising any of its chemical sunscreens as "reef friendly," "reef compliant," or using imagery of a coral reef.
Collection
[
|
...
]