""Alchemy by Loews is about elevating the everyday ritual of enjoying a beverage into something quietly memorable," said Grant Hewitt, Vice President Beverage, Loews Hotels & Co. "Every detail, from aroma and temperature to glassware and texture, is considered with intention. The result is an experience that feels personal, artisanal, and deeply rooted in hospitality.""
"Alchemy by Loews features layered presentations including house-made tinctures, herbal infusions, small-batch mixers, spritzers, and curated bottles that tell a story. Each element is designed to complement - not overpower - the drink's core flavor profile."
Alchemy by Loews is a new beverage program launched by Loews Miami Beach Hotel and Loews Coral Gables Hotel. It aims to transform traditional cocktail service into a creative experience. The program emphasizes intuitive craftsmanship and the sensory elements of drinks, including aroma and texture. It features house-made tinctures, herbal infusions, and small-batch mixers that enhance the drink's core flavors. The initiative reflects a refined approach to hospitality and aims to create memorable beverage experiences.
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