Can the New Model Y Performance Save Tesla's Sales?
Briefly

Tesla launched a Europe-only Model Y Performance with 0–100 km/h in 3.5 seconds and a 580 km range. The vehicle is a souped-up version of the standard Model Y. The Model Y Performance is currently available only in Europe. European car sales rose in July while BYD gained market share, creating competitive pressure. European governments continue to offer EV incentives, unlike the United States. Tesla's sales in Europe have declined for both new and used vehicles. EU regulators have not approved Full Self-Driving for use on the continent, adding regulatory challenges.
As is the case with most automakers, Tesla has opted to fine-tune its lineup of vehicles. Last year, that included the release of a new Model 3 Performance, for instance. So it isn't surprising to see that, at least in Europe, the company recently launched a new version of another one of its vehicles, the Model Y Performance. As the name suggests, it's a souped-up version of the standard Model Y,
with the ability to go from 0 to 100 km/h in just 3.5 seconds and a range of 580 km.We're not being intentionally obtuse by using the metric system - the Model Y Performance is currently only available in Europe. There's a reason why Tesla might want to add a new high-performance vehicle in the mix overseas: as Reuters reported this week, new car sales were up in Europe in July, but that same month's sales data saw Tesla's rival BYD gaining ground.
As Andrew J. Hawkins reported at The Verge, Tesla faces other big challenges in the European market - specifically, EU regulators have not approved the automaker's Full Self-Driving for use on the continent. But at a time when Tesla is "embattled on multiple fronts," as this overview makes clear, we'll see if this addition to its lineup helps change the company's fortunes.
Read at InsideHook
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